for our community

Salem Cinema's Digital
Projection Upgrade Challenge

Visit Our Official Kickstarter Page!


Several months ago, Salem Cinema was forced by the film industry to convert from 35mm film projection to fully digital state-of-the-art equipment in all three of our auditoriums. Studios ceased to strike 35mm film prints and in order to keep our doors open, we had to upgrade. This required a huge investment, part of which was met by taking out a sizable loan totaling almost $150,000 on top of our own nearly $50,000 commitment. While corporate multiplexes were subsidized by studios in their upgrades, requiring them to only cover about 25% of the total cost, this was not the case for small, independent cinemas who had to pay 100% of their total upgrades.

Switch to digital projectors imperils some theaters by Judy Keen, USA TODAY

It's now time for us to reach out to our loyal patrons and film lovers and ask that you please share some of this cost.

It means the world to us to know that your lives have been enriched by Salem Cinema over the years and there is nothing we'd love more than to continue to bring outstanding and unique film to our community. In order to do that, we need your help. We have scrimped and scraped and managed to repay the cost of one of the three projectors, but it's been a long, hard road to reach that point.

We've reached our immediate goal of $97,560 which is the combined cost of the other two projectors. With this amount, we are now going to be able to pay off the balance of the loan without accruing more interest. Your contribution won't go unappreciated! Not only will we be able to keep doing what we do best, but we have some remarkable rewards to thank you for your incredibly important and always appreciated support... without you, we are nothing! 

There are several other exciting improvements we've been dying to afford, but we've been unable to make changes because digital conversion has taken priority. If our immediate need is exceeded, we'd love to offer much-requested beer and wine service for our customers and could further enhance our variety at the concession bar. With an additional $20,000, we would be able to make this happen!

With this plus an additional $25,000, we could not only offer beer and wine service on site but also offer valuable, creative programming in conjunction with Salem Film Society which could in turn possibly help to breathe life back into the Salem Film Festival...wouldn't that be exciting!?!!

If we double our goal and reach $195,120, anyone who has donated $500 or more will be invited to a private Salem Cinema victory party to celebrate our Kickstarter success!

While we've set some contribution and reward levels, know that you aren't restricted to those dollar amounts...feel free to give any amount.


Once our campaign is fully funded, this is where you'll find our shout outs!

Salem Cinema supports a strong film community... visit these other local champions of film!

©Salem Cinema 2009























































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